Bachelor of Science (BS) in Business

School of Undergraduate Studies

Marketing specialization

The ability to successfully market and sell a product or service is the foundation for nearly every business, resulting in a high demand for professionals with strong marketing skills. Because the marketing function must interact with and understand diverse areas of the business, it can also be a strong entry point from which to advance a business career. This online Marketing specialization provides opportunities to work on practical cases and acquire research, communication, marketing strategy, and project management skills necessary for effective marketing and selling. Through elective courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into areas like marketing strategy, international marketing, customer behavior, services marketing, or public relations. People who choose this specialization are often interested in pursuing entry-level or senior professional positions in marketing, sales, advertising, corporate communications, events, or public relations.

General Education Requirements

To complete your bachelor's degree, you will need 45 quarter credits in general education subject areas with a minimum of 6 quarter credits from each category. We offer general education courses in communication, humanities, natural science and mathematics, and social science.

Residents of Arkansas must complete Arkansas general education requirements.

MAT2001 - Statistical Reasoning is required for Marketing specialization.

Core Courses (each course 6 quarter credits unless noted)

• BUS3004 - Developing a Business Perspective
• BUS3010 - Fundamentals of Management and Leadership
• BUS3020 - Fundamentals of E-Business
• BUS3030 - Fundamentals of Marketing and Sales
• BUS3040 - Fundamentals of Human Resource Management
• BUS3050 - Fundamentals of Organizational Communication
• BUS3060 - Fundamentals of Finance and Accounting

Specialization Courses (each course 6 quarter credits unless noted)

• BUS4022 - E-Business Sourcing, Marketing, and Sales*
• BUS4031 - Marketing, Sales, and Channel Management*
• BUS4033 - Brand Identity and Marketing Communications*
• BUS4036 - Marketing Research*
• BUS4801 - Ethics and Enterprise
• BUS4802 - Change Management

In addition, choose 12 quarter credits from the following courses:

• BUS4024 - Customer Behavior*
• BUS4025 - Sales and Sales Management*
• BUS4026 - Services Marketing*
• BUS4027 - Public Relations*
• BUS4034 - Marketing Strategy*
• BUS4035 - Marketing Across Borders*

Elective Courses

• Choose 39 quarter credits of additional undergraduate courses.

Capstone Course (taken during the learner's final quarter)

• BUS4993 - Business Capstone Project - 6 quarter credits

View all bachelor's degree specializations

Learn more about our related specializations:

Bachelor's degree

• Accounting
• Business Administration
• Finance
• Human Resource Management
• Management and Leadership
• Project Management
• Retail Management

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